August 17, 2019 News Magazine

Amazon Fire TV tops 34 million users, widening its lead over Roku

Amazon Fire TV’s lead over rival streaming platform Roku is widening. In January at the Consumer Electronics Show in Las Vegas, Amazon said it had “well over” 30 million Fire TV users compared with Roku’s then 27 million active users. In roughly four months’ time, Fire TV has grown to over 34 million active users, according to new statements made by Amazon this week. Meanwhile, Roku grew its user base by 2 million in the first quarter of 2019 to reach 29.1 million active users, per its earnings report this month.

The new figures for Amazon Fire TV were shared yesterday by Fire TV GM and Global Head of Marketing, Growth & Engagement, Jen Prenner, at the Pay TV Show during a panel titled “The Battle for Your Living Room: Sticks, Boxes, and Smart TV Platforms.”

Amazon also claims that Fire TV has grown to become the No. 1 streaming media player platform in the U.S., U.K., Germany, India, and Japan, thanks to its strong sales momentum.

When Amazon first announced its user number at CES, there was some question as to how those figures were calculated. Roku typically defines its “active” user as someone who has streamed through its platform over the past 30 days. Amazon, at the time, had only spoken about users more generally, without characterizing them as “actives.”

However, yesterday’s comments referenced “active users,” Amazon says, not just a total number of users.

Roku dominated U.S. streaming player market share last year, but Fire TV has likely gained ground internationally. Today, the Fire TV ships worldwide to a wide range of countries, all of which can use the device to stream Prime Video content. Roku, meanwhile, ships to a couple dozen countries including the U.S., Canada, the U.K., France, and parts of Latin America. However, Roku last year had to stop sales in Mexico until it addressed issues involving access to pirated content, which were only resolved in October.

Fire TV also benefits from Amazon’s frequent and steep discounts on its hardware devices — including those over the holiday shopping period, where Fire TV Stick became a best seller. It’s been known to sell devices at cost or below, in an effort to gain market share. Plus, today’s consumers may be drawn to Fire TV because of its built-in access to Alexa — something that makes it one of the cheapest ways to get the popular voice assistant into the home.

Amazon is focused this year on expanding access to content and Alexa voice controls on Fire TV. On the content front, it recently came to an agreement with Google that allows it to finally bring YouTube to Fire TV, and following that, YouTube TV and YouTube Kids. It also has plans to support both Disney+ and Apple TV+ later this year, the company says.

 


Source: TechCrunch

Tags: in Uncategorized
Banner
Related Posts

Part fund, part accelerator, Contrary Capital invests in student entrepreneurs

May 16, 2019

May 16, 2019

First Round Capital has both the Dorm Room Fund and the Graduate Fund. General Catalyst has Rough Draft Ventures. And...

OnePlus, EE and Qualcomm puts a call out for 5G apps

February 26, 2019

February 26, 2019

Today at MWC Barcelona OnePlus CEO Pete Lau unveiled an initiative to spur apps for 5G networks. The timing is...

Madrona Venture Group launches $100M acceleration fund

May 1, 2019

May 1, 2019

Seattle’s Madrona Venture Group has long been one of the most prominent early-stage funds in the backyard of Amazon and...

ObjectiveEd is building a better digital curriculum for vision-impaired kids

May 16, 2019

May 16, 2019

Children with vision impairments struggle to get a solid K-12 education for a lot of reasons — so the more...

Hola Code tackles the real migration crisis

January 23, 2019

January 23, 2019

Tamara Davison Contributor Share on Twitter Tamara Davison is a British journalist reporting from Mexico. She has written for The...

Opera launches a ‘gaming browser’ with Twitch integration

June 11, 2019

June 11, 2019

“You’re probably asking, ‘what is a gaming browser?’ ” Opera PM Maciek Kocemba says in the opening of the Opera...

JD.com shares take off despite slowing revenue growth

February 28, 2019

February 28, 2019

Shares of JD.com, the Chinese e-commerce service that rivals Alibaba, are on the rise today after the online retailer announced...

The Meizu 16s offers flagship features at a mid-range price

May 16, 2019

May 16, 2019

Smartphones have gotten more expensive over the last few years even though there have only been a handful of recent...

Canon takes on Fuji with new instant-print CLIQ cameras

March 28, 2019

March 28, 2019

Instant print cameras have been popular for a long, long time, but they’re seeing a renaissance now — led by...

Dilution: The good, the bad and the ugly

June 4, 2019

June 4, 2019

Bernard Moon Contributor Bernard Moon is co-founder and partner at SparkLabs Group, a network of accelerators and venture capital funds....

How Amazon took 50% of the e-commerce market and what it means for the rest of us

February 27, 2019

February 27, 2019

Jun-Sheng Li Contributor Jun-Sheng (Jun) Li is an Executive in Residence at Canvas Ventures and was the former senior vice...

Lilium, the ambitious German air taxi company, picks London for its new software engineering base

June 10, 2019

June 10, 2019

Lilium, the ambitious Munich-based startup developing an all-electric vertical take-off and landing (VTOL) device, has announced that London is to...

Global Learning Xprize splits $10M purse for best teaching app for disadvantaged kids

May 16, 2019

May 16, 2019

Kids need a good education to have the best chance of succeeding in the world, but in distant parts of...

Google will start retiring Hangouts for G Suite users in October

January 22, 2019

January 22, 2019

Google’s strategy around its consumer messaging services remains baffling, especially since it killed off Allo (yet kept Duo on life...

Facebook’s AI team maps the whole population of Africa

April 9, 2019

April 9, 2019

A new map of nearly all of Africa shows exactly where the continent’s 1.3 billion people live down to the...

Comments
Leave a Reply

Your email address will not be published. Required fields are marked *